A paradox for greentech (and also other deeptech) companies is that the companies exist only by getting sales in the market is not so much obvious, because they need to concentrate efforts of several years in preparing the technology to be ready for the market. Moreover greentech companies will always face, whether as a start-ups or a mature company, the internationalisation challenge.
The services of the portfolio consist of client orientation workshops for early stage teams in the form of “In depth target group analysis” and help in entering foreign markets. Access to internal EU market offered by Tech-Park Kaunas helps companies to develop market entry strategy and action plan from the selection of the target market, information and the market conditions till support to find target market collaboration partners (e.g. customers or distributors). The sustainable business model helps companies to plan entering a selected foreign market through planning the whole concept of the business including the supply chains and detailed information about the market, which often require sustainability transparency of the whole value chain as for example the EU’s ESG reporting directive
These services are enhanced by the cross-border collaboration of Greentech 2.0 partners by the provision of market information, access to cluster partners and access to experts of the markets of Lithuania, Sweden, Finland, Estonia and Poland.
The demand for this subgroup has been confirmed by SMEs: clusters’ members within strategic consultations of the project.